Traditional management models struggle — when they manage at all — to organize work in highly mobile operations. Geo-management, both the model and the tools, was built for exactly this: it consolidates the monitoring and activity of workers […]
POP material exists to stand out in an increasingly crowded environment: through its design, its size, its cleverness, it gives a product visibility and says something about the brand. POP material often sets out to delight the shopper with its design or with some message […]
One of the main keys to management, beyond efficiency and centralized processes, is information: getting the right information at the right moment. Information guides decisions, connects field staff with their supervisors and widens what merchandisers can do at the […]
Axon Pharma is one of the fastest-growing pharmaceutical companies in the Latin American market. Its strong regional presence rests on its head office in Santiago, Chile and subsidiaries in Colombia, Peru and Venezuela. Its growth centers on innovative products in the OTC segment — that is, medicines […]
Coomeva Cooperativa was founded in 1964 in Cali, Colombia, by a group of 27 doctors. The cooperative, which had 400 members in its first year, today brings together some 275,000 members and their families; Cooperativa Coomeva is the reason for and the unifying force behind Grupo Empresarial Coomeva, present in […]
Coordinating construction work, especially across several job sites at once, has to treat mobility as a basic variable. The work also needs simple recording processes that are still rigorous about the key information used to control the flow of materials and fuel, and to keep a clear […]
