How management software scales a merchandising team's processes and lifts in-store activity: the Staffing case

Staffing is a Colombian human talent outsourcing company that provides temporary staffing services to other companies, sending workers on assignment to a variety of regions according to specific needs. 

It handles recruitment and talent management for other companies, supplying them with qualified staff for specific tasks through a system of strategic alliances and business partners. 

Its trade marketing business unit runs a team of merchandisers for different clients and manages their work activating points of sale. 

The challenge: coordinating a merchandiser team and their work at the points of sale assigned to them

Staffing won a contract with the Brazilian footwear company Havaianas, taking on its regional trade marketing, and needed a platform to track what those merchandisers were doing at the points of sale. That job would fall to GoDoWorks's field sales team management software, GDW Sales. 

They needed to make it easier to plan and control the monthly routes set, to track where field staff were, and to produce digital records of the work done at the POS (points of sale).

The solution: real-time tracking of merchandiser activity and the ability to report results to the client

GDW Sales made it possible to locate deployed merchandisers in real time, and to record their visits and their work at the POS. That simplified coordination and delivered significant savings in supervision time and resources. 

With no need to check that visits were happening through extra contact with the merchandisers — GoDoWorks's digital management tool took care of that — the coordination team could focus on analyzing the information GDW Sales produced and reporting better to the client, Havaianas.

Staffing not only began giving Havaianas better and more precise reports on POS management, guaranteeing that commercial targets were met and results recorded; Havaianas was also given the option of accessing the platform directly, online, to validate the POS and to validate certain specific actions carried out by the merchandisers.

The benefits achieved in Staffing's point-of-sale management

The GDW Sales tool equipped Staffing, in its talent management work, with the coordination and digitization it needed to meet the goals agreed with its client, Havaianas, in trade marketing.

That made it possible to create records validating what Staffing's merchandisers did and giving its client both assurance and information. 

At Staffing, tracking field activity became better and easier, thanks to visit control based on recording merchandisers' positions in the field. The improved ability to coordinate and supervise field processes delivered significant savings in supervision, along with the agility needed to make the right decisions from real-time activity information.  

In summary:

• A platform dedicated to locating merchandisers in the field, and so ensuring they complete their point-of-sale visits.
• A real-time digital record of the trade marketing work carried out.
• An improved ability to coordinate field processes, delivering significant savings in supervision.
• And therefore higher productivity from Staffing's merchandisers. 
• The ability to report results to the client precisely and immediately. That client can validate the point of sale and specific actions through online access to the platform, ensuring commercial agreements are honored.