Our software verifies product presence and agreement compliance at every point of sale.
Our platform makes sure campaigns are executed right, with display and distribution to standard.
Manage merchandisers and monitor the market in real time, optimizing coverage and impact at every store.
Track shelf share, contracted space, pricing, stockouts, POP material and loaned assets.
Each point of sale’s activity is planned, executed and verified in the same system. Marketing sees what was executed, where and with what evidence while the campaign is still running, instead of finding out in the report afterwards.
The team logs stockouts on every visit, with photo and location. A stockout that repeats in the same store shows up as a pattern rather than an isolated incident, which is what lets you fix replenishment before losing next month’s sale.
Each agreement is loaded as a checklist that can be verified in store: display, price, materials and validity. What was not fulfilled is documented with photographic evidence, which is what lets you take a claim to the chain with more than an impression.
Field surveys capture your own price and the competition’s, by product and by store. You can see where the price fell out of range and how competitors move by region, with shelf-level detail instead of an average.
Every visit is logged with time, location and what was surveyed, and the dashboard updates when it closes. The operation is followed during the day, so a campaign that started badly gets fixed on Tuesday rather than the following week.
Materials are verified by photo against the planogram: what was installed, in which store and when. Materials that were delivered but never displayed stop being invisible — a loss that is hard to see until somebody photographs it.
GDW Trade: the solution that transforms your field operations.
+4% through sell-out strategy and trade optimization.
30% fewer stockouts, with better availability.
87% on agreements across modern and traditional channels.
30% more presence and availability at the point of sale.
100% of key activities monitored and managed.
35% less operating spend across trade processes.
How do we do it?
Play the video
and find out!
Play the video
and find out!
+250
+13
+180
+15.000
+14
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