How to protect your products' market pricing with a geo-management app

The pricing policy a consumer goods company sets is key to its positioning in the market and its success against the competition. Setting competitive prices aimed at the market segment you want is a dynamic process that calls for adjustments and constant information about what other players are charging. 

A pricing policy tuned to our goals, backed by monitoring of what happens at the point of sale, lets us launch promotions at the right moment, highlight or reinforce the presence of certain products, or scale back others. To get that information, we need trade marketing teams in the field reporting and carrying out those actions continuously. 

Those marketers can alert us when a point of sale is not honoring the prices agreed in commercial deals, for example. They also capture valuable data on competitors' promotional activity or other specific moves at each point of sale, which give us clues for boosting our sales.

This information is critical, for instance, when tracking a new product, or a product we have given special treatment, since we have to check that the treatment is respected at every point of sale. Equally, we need to know when a move like that comes not from us but from our competitors. 

A geo-management app such as GoDoWorks does that and more. With a team of marketers equipped with GDW Trade, our tailored trade marketing solution, we secure constant, up-to-date information captured straight from the point of sale, recorded by the marketer in photos or other media, and received by supervisors in real time.

So a geo-management app is not only a valuable tool for securing our availability at the point of sale: it is a tool that places us virtually inside the point of sale and gives us a view that produces strategies matched to the specific, particular and shifting needs created by countless players in the market. 

Whether the issue comes from distribution or from the competition, information is the guide for weighing our actions. GoDoWorks translates and brings what happens in the field close to us, clearly, faithfully and rigorously, so we can make better strategic decisions.