Customer prospecting and loyalty project for AMEX in Mexico
- GoDoWorks
- August 16, 2022
The project ran on AGILE methodology with everyone involved: the agencies nationwide and American Express' marketing team. First the processes defined by Amex were mapped; then the store-visit processes were designed together according to the campaigns in play, and finally implemented on the GDW platform, securing the information and every registration, audit and validation process. There is a routing module that automatically assigns visit tasks to executives according to their assigned geozone. All the information was made available online and in real time, so the various national and regional teams could consult it.
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