Maximizing the performance of the point of sale is trade marketing's main goal. You get there through availability strategies aimed at the perfect store — the one where the shopper can always find your products. And that full availability […]
Government management faces the challenge of connecting supervisors, usually working from an office, with staff in the field. Efficient management means linking those two worlds, so the person in the field always has the support and oversight of the supervisor guiding the […]
The Municipality of Montevideo launched the ABC Sidewalks Plan, aimed at repairing sidewalks at scale, treating public space as a cornerstone of the right to the city. The plan follows four lines: public space; commitment; ABC financing; proximity and information. Residents who want to take part […]
Reaching the perfect store is trade marketing's daily challenge. To meet the needs of each location and its specific, shifting circumstances, merchandisers and their supervisors need coordination, constant information and processes that run smoothly. In the perfect store, what the shopper […]
The pricing policy a consumer goods company sets is central to its market position and its success against competitors. Setting competitive prices aimed at the right segment is a dynamic process that needs adjustment and constant information about what other players charge. A policy […]
Timely, effective trade marketing means never losing a sale and always having your products available to shoppers. But to meet that central goal you need trade operations that are organized and fed with information. As we will see, analysis and information let you act at […]
