Category
87 posts
The pricing policy a consumer goods company sets is central to its market position and its success against competitors. Setting competitive prices aimed at the right segment is a dynamic process that needs adjustment and constant information about what other players charge. A policy […]
Timely, effective trade marketing means never losing a sale and always having your products available to shoppers. But to meet that central goal you need trade operations that are organized and fed with information. As we will see, analysis and information let you act at […]
If one word — or rather two — sums up where trade is heading in the near future, it is digital transformation. Streamlining processes with digital tools is an increasingly widespread practice, and it brings higher quality standards and faster […]
Saying the future is digital sounds trite this far into the 21st century — and it is an incomplete statement. It is the present that is digital: we are in the middle of a technological shift. For many companies, that present, which will make daily field work far easier to manage, is just around the corner. […]
Field service management (FSM) tools are excellent for supervisors who need to monitor their field team — but they also have real power to improve management at the highest level, informing and easing decisions. In leadership roles, a tool like this […]
Novomatic is one of the largest gaming technology companies in the world; the Novomatic Group develops, manufactures and leases gaming and lottery equipment and systems internationally. It employs more than 25,000 people across the 45-plus countries where it operates. Globally, Novomatic provides services of […]
Contacto Solutions provides full contact center outsourcing. Depending on each company's communication and customer service needs, it delivers contact center solutions for collections, database updates, complaints, support, market research, scheduling […]
Staffing is a Colombian human talent outsourcing company that provides temporary services to other businesses, placing workers on assignment across a range of regions according to specific needs. It handles recruitment and talent management for other companies, supplying them with […]
Traditional management models struggle — when they manage at all — to organize work in highly mobile operations. Geo-management, both the model and the tools, was built for exactly this: it consolidates the monitoring and activity of workers […]
POP material exists to stand out in an increasingly crowded environment: through its design, its size, its cleverness, it gives a product visibility and says something about the brand. POP material often sets out to delight the shopper with its design or with some message […]
