Trade marketing and in-store execution

13 posts

5 key in-store metrics and how to track them better
One of the main keys to management, beyond efficiency and centralized processes, is information: getting the right information at the right moment. Information guides decisions, connects field staff with their supervisors and widens what merchandisers can do at the […]
Keep readingJuly 21, 2021
How management software drives process digitization and in-store work: the Axon Pharma case
Axon Pharma is one of the fastest-growing pharmaceutical companies in the Latin American market. Its strong regional presence rests on its head office in Santiago, Chile and subsidiaries in Colombia, Peru and Venezuela. Its growth centers on innovative products in the OTC segment — that is, medicines […]
Keep readingJuly 19, 2021
How to make field trade marketing more efficient: the Manpower Peru case
Understanding the company's context and operation Manpower is an international leader in recruitment and human capital solutions. It works in permanent recruitment and builds tailored solutions to staff other companies and provide them with […]
Keep readingJune 30, 2021

5 key in-store metrics and how to track them better